Shopify launches on Facebook and Instagram

Facebook & Instagram Shops combine 1 million shops & 250 million users

Not only has Facebook brought together its family of apps in the area of social commerce with Shops, but the visibility of shops is also increasing, especially on Instagram. The integration of…

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Social Media Marketing Trends 2021

3 Social Media Marketing Trends in 2021

One of the most exciting years in terms of online shopping and marketing is coming to an end. So it’s time to look into the future and the new year. We show you 3 trends in social media…
TikTok tests new live shopping feature with Walmart as its partner.

Walmart tests livestream video shopping on TikTok

TikTok and Walmart announced Dec. 17, 2020, that they will jointly conduct the first pilot test of a new shopping experience on the video platform. Just a few months ago, Walmart was traded as…
WhatsApp introduces Shopping Cart in its App

WhatsApp’s new shopping cart aims to simplify in-app shopping

WhatsApp is trying to gain more merchants with its new shopping cart feature and encourage a large portion of its 2 billion users to shop. WhatsApp introduces a new feature – the…

Digital News

Here we always want to present the latest digital news and inform you with short and understandable articles. Latest news, updates, trends and the latest information around digital topics like SEO, social media, e-commerce, social commerce, Google and other search engines, as well as live streaming platforms.

We always try to present the digital topics in a concise and simple way, so as not to keep you from the important things in life for too long. That’s why we want our content to be snackable content, so you can easily consume it on the go via various devices. Furthermore, we always try to present current and interesting use cases of companies and brands to illustrate the digital trends.

In addition to digital news, we also have a blog that covers operational marketing. This covers topics such as website traffic, search engine ranking, WordPress, meta descriptions, website performance, Google Web Stories, and much more. This subpage is meant to be more of a tutorial and guide for operational marketing, rather than just a news and trends collection.

What is Digital Marketing?

Digital marketing is the marketing of products, brands, or services with the help of digital technologies, which are controlled on different online channels. Marketing has always been about contacting your target audience in the right place and at the right time. Today, that means meeting your customers where they spend their time: on the Internet. Companies usually use digital channels such as Google Search, social media, e-mail, display advertising or pay-per-click models for their communication in order to address their target group directly and at the right time on the corresponding electronic end device.

Digital marketing (online marketing) is the umbrella term for a range of different marketing tools and activities that use digital technologies. Companies make use of different tactics in order to utilize the available methods in the appropriate coordination for the digital customer approach. The individual practices of digital marketing are presented below.

Optimizing your website aims to increase your organic (free) traffic to your website by ranking higher in search engine results.

The goal here is to appear in the top positions on the SERP (Search Engine Result Page) if possible and thus increase website traffic. The focus here is on the user-oriented provision of suitable content that answers the search for a corresponding keyword as optimally as possible. A distinction is made between on-page and off-page optimization.

In this approach, you promote your brand and content on social media channels to increase your traffic and brand awareness and generate leads for your business. Social media marketing is the use of platforms and websites, such as Facebook, Twitter, Instagram, YouTube, to promote products or services or to push out created content to the appropriate community.

Accordingly, the broader scope of social media marketing also includes community building, community management and social media advertising. In addition, SMM offers the opportunity to analyze various customer reactions in the form of likes, shares and feedback, as well as to manage customer service directly via the channels.

Marketing Automation deals with the automation of marketing activities through software solutions. This includes the automation of marketing activities such as e-mail, social media or other website actions. The goal is to address potential customers at every point of the customer journey with the right messages and content, and accordingly to build up a business relationship until the purchase is concluded in an automated manner. This is accompanied by an increase in the efficiency of the individual lead nurturing processes right through to the conclusion of the sale.

Affiliate marketing is an online sales method in which companies compensate their sales partners in the form of commissions. The advertising of products and services on the partner’s website is made identifiable via an affiliate link. The sales partner serves as an interface between the customer and the offering company. Payment is usually made in the form of pay-per-click, pay-per-lead or pay-per-sales models, although other commission systems are also conceivable, such as pay-per-install or pay-per-view.

Businesses use email marketing as a way to connect with their target audiences. Email marketing is often used to promote content, discount promotions, and events, and is also used to direct people to the company’s website.

Online PR is the term used to describe an activity aimed at promoting or prompting coverage of one’s company in digital media, on blogs and other content-based websites. It is similar to traditional PR – but online.

Display advertising is used to place advertising on websites, which can be coordinated in the form of text, image, flash, video or audio. The focus is on the general promotion of products or services as well as brand messages, e.g. with the help of banner ads or videos. For this purpose, certain sections on the respective websites are used and specifically allocated to paid advertising spaces. The success of display marketing can be measured by reach, clickthrough rate (CTR), bounce rate (BR) and conversion rate (CR).