5 Things You Didn’t Know About the Googlebot

Google needs to crawl your website before it can be displayed to users in search results. Although this is an essential step, it doesn’t get as much attention as many other topics. Below we will show you 5 things we have learned about how the Googlebot works.

Google bot crawls your website

Googlebot Skips Some URLs.

The Googlebot does not visit every URL it finds on the web. The larger a website is, the greater the risk that some of the URLs will not be crawled and indexed. Why doesn’t the Googlebot just visit every URL it can find? There are two reasons for this:

Google has limited resources. There is a lot of spam on the web, so the platform has to develop mechanisms to bypass low-quality websites. So Google prioritizes the important pages when crawling.

According to Google, each URL is assigned a crawling priority. Consequently, some URLs are not crawled if they do not meet the criteria.

The priority assigned to the URL is determined by two factors:

  • The popularity of a URL
  • The importance of crawling a given URL to keep the Google index up to date

Google defines URL popularity as a combination of two factors: View Rate and PageRank. Besides, the response speed of your server and website is another factor for the priority of a website.

In summary, the Googlebot may skip some of your URLs in the crawl if the URLs do not exceed the priority based on the URL’s PageRank and the number of views it receives. This has a strong impact on any large website. If a page is not crawled, it will not be indexed and displayed in search results.

What can you do to make Google crawl your website?

  • Make sure your server and website are fast
  • Check your server logs. They give you valuable insights about which pages on your website are crawled by Google

Google divides pages into new levels for re-crawling.

The search engine wants to keep search results as up-to-date as possible. This is only possible if a mechanism exists to re-crawl already indexed content. Google divides pages into tiers depending on how often they need to be re-crawled according to the algorithm.

So if your pages are not crawled as often as you would like, they probably ended up in a document layer with longer crawling intervals. But don’t panic! Your pages don’t have to stay there forever: Every time a page is crawled, you have a chance to show that the page deserves to be crawled again more often in the future.

So if the search engine recognizes a page that changes more often, it could move to a new level. However, it is not enough to change small beauty elements. Google analyzes both the quality and the quantity of the changes you make on the pages.

What can you do to make Google crawl your website more often?

  • Use your server logs and Google Search Console to find out if your pages are crawled often enough.
  • Improve the quality of your content regularly if you want to reduce the crawling interval for your pages.

Google does not re-index pages during a crawl

According to Google, a website is not always re-indexed after each crawl. The search engine does not re-index content if the content has been changed only slightly.

What can you do to get your website re-indexed by Google?

  • If you have a website with news and regularly update posts, check if Google indexes them fast enough. If not, you can be sure that “Google News” has untapped potential.

The click rate influences how often a URL is crawled. According to Google, PageRank also plays a role. This is another reason why you should make sure that you use a proper internal link structure to link the different parts of your domain.

  • Can Google and users easily access the most important sections of your website?
  • Can all the important URLs be reached? It’s not enough if all your URLs are only available through the sitemap.

Google is aware that some links on a page are placed more prominently than others. The search engine may treat these links differently as a result. So Google analyzes links based on their different features, such as font size or link placement. It even appears that the search engine creates rules to rank links at the site level.

In summary, here’s what you should remember:

  1. Google assigns priorities to each crawled page.
  2. the faster the website, the faster Google can crawl it.
  3. Google will not crawl and index every URL. Only URLs whose assigned priority is above the threshold will be crawled.
  4. links are treated differently depending on features and placement.
  5. Google does not re-index a page after each crawl. It depends on how severe the changes made are.

Source: Google

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