Google highlights best shopping deals in search results

Google helps retailers maximize awareness of their stores by highlighting promotions in search results.

Google is highlighting the top shopping deals in search results to increase visibility for retailers while ensuring shoppers get the best prices available.

In a series of related updates, Google is making it easier and faster to apply product promotions, attract new customers and gain meaningful insights.

And yes, these updates all apply the free shopping lists Google began offering earlier this year.

Promotions highlight in search results

Promotions are now available to all U.S. retailers, and Google says they will be much easier to use for the holiday shopping season.

Previously, retailers had to fill out an interest form to enable the use of promotions in Merchant Center. Now, promotions are automatically enabled for all eligible retailers in the US. It is not yet known when this feature will come to Germany.

Retailers can edit promotions directly in Merchant Center, and the average approval time has been reduced from days to hours.

These updates provide the ability to better respond to shopper demand, such as running a flash sale or extending the time period of existing promotions. Promotional products are displayed in more places on Google and are annotated with various comments, as shown in the example below.

Google will highlight the advertised products on the following spaces:

  • Ads in Google Shopping
  • Free listings in Google Shopping
  • Google Images (mobile only)
  • Local inventory ads in search results

Shoppers also won’t have to spend too long searching for deals, as a new “Sales” filter will be added to the Shopping tab on mobile and desktop.

More Insights in Google Analytics

Google is rolling out an update in November that will provide retailers with better reporting on products and promotions in sales. To use the reporting features, retailers will need to add custom labels to their in-store inventory or promotions.

The reports will collect data on impressions and clicks for labeled products in store ads and free product offers. The data can then be used to evaluate performance and make adjustments as necessary.

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