Google Web Stories: A new way to generate traffic

Google Web Stories is a new way to get more website traffic. To promote the new format, Google is now releasing a WordPress plugin to make it easier to participate.

Google Web Stories is a way to get to the top of Google Search, Google Images, Discover and Google App.

What are Google Web Stories?

Google Web Stories is a new form of Accelerated Mobile Pages (AMP). It involves content that is meant to be consumed in small chunks. Advertisers can monetize Web Stories with affiliate links, Google Ad Manager and Google DV360 (beta).

Web Stories are designed for mobile users who want to consume content at a glance. Google describes the typical content consumer as someone on the subway or at lunch. Google Web Stories are open source and free.

What are the benefits of Google Web Stories?

Publishers are adopting the web story format because it can be presented in an attractive way for mobile users. Web stories represent a new way to get a significant amount of traffic.

I’ve recently started seeing web stories on Google News and in the Google App. They are interactive and attract attention.

Google Web Stories WordPress Plugin

Google announced a WordPress plugin to help publishers gain more traffic through the Web Story format. The WordPress plugin and the Web Story program are both in beta.

A final version of the WordPress plugin for Web Story will be released later this summer, 2020. The current version of the plugin lacks support for animations and page attachments. The final version will include all the features and will be smoother than the beta version.

Google talks about Snackable Content

The purpose of the Web Story is what Google calls “snackable content.” It recommends that videos should be no longer than 15 seconds and should be captioned. Google states that videos should be shot in portrait orientation, not landscape. This way, they will be displayed full screen on a mobile device.

All videos must be captioned so that a user can view and read along with the video. It is assumed that the user is not in a situation where they can hear a video, such as in a public place or in a noisy place where their attention is divided.

Long-form content can be provided as a link in the attachment. This is a good feature because it allows a publisher to get their content to viewers’ attention via a web story and convert it so that they can read the entire article if it is interesting enough for them.

Source: Google

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