Why Instagram Wants you to Use All Formats (Reels, IGTV, Stories, Feed)

The number of available Instagram formats has gradually expanded. Especially through the outbreak of the COVID-19 pandemic, more content formats are available such as reels, guides, live video, etc. which require a completely different approach. But is it really necessary to use all the different formats on Instagram? What influence does the use of reels or stories have on the organic performance of posts in the feed?

Positive Effects from the Use of all Instagram Formats

Ever since there have been discussions about algorithms in social networks, there has often been talk of certain formats being pushed by Facebook, Instagram and co. This was the case, for example, with the launch of Facebook Live and also with the introduction of Instagram Stories.

The situation is similar for Instagram Reels, and it is also assumed that Instagram gives preferential treatment to Reels in order to establish the format more quickly.

Don’t Focus on One Format Only

The fact is that Instagram accounts should no longer focus on individual formats. The times when the focus was on the Instagram feed are over since the triumph of Instagram Stories. It’s all about complementing and combining individual formats.

A good example of this is the visibility of reels and IGTV videos that are also shared in the feed. This is also a big advantage of content distribution on Instagram. While IGTV videos initially languished in the IGTV app and in the Explore area, they now have much greater visibility in the feed.

For reels, the visibility is even greater, as the format has its own area within the navigation with the Reels tab. Regular posting on Instagram is important. The requirements (or desires) on the part of Instagram, however, may surprise you. Speaking to Rachel Reichenbach, the “Media Expert” summarized posting frequency as follows. It’s a lot.

Optimal Posting Frequency on Instagram

  • 3 posts for the Instagram feed per week
  • 8 to 10 Instagram Stories per week
  • 4 to 7 Instagram Reels per week
  • 1 to 3 IGTV videos per week

That’s 16 pieces of content per week, spread across four different formats. Does that match up with your activity on Instagram?

At this point, it’s important to distinguish how businesses, media, and creators use Instagram. For some media sites, the 16 pieces of content per week are definitely not much and the number of published content is significantly higher. However, it gets interesting when it comes to distribution. 4 – 7 reels per week is rarely found and even rarer for businesses. In reality, it looks like many companies have not created and published any reels at all.

Even on the creator side, there are some accounts that get to a higher number of content with the frequency and distribution of formats. However, this is not the standard, but rather the exception.

As is so often the case, however, the decisive point is not quantity. The content quality is decisive. It’s no use publishing 20 pieces of content a week if they’re not entertaining, informative, or helpful. So when you’re working on your content strategy for Instagram, the focus is always on quality. It’s not about publishing a certain number of posts. Especially not if the quality suffers as a result. But if you have a wealth of content and can distribute it across the different formats, Instagram will reward you for it.

Instagram Content to post

The Use of Reels Affects the Organic Performance of all Formats

As soon as Instagram introduces a new format, it should of course be used and consumed. It gets interesting when a new format is not used and this has an impact on other formats. Accounts are rewarded by Instagram that also publishes reels. This then also means that those who do not publish reels will not be rewarded by Instagram.

From Instagram’s point of view, this is quite understandable, since the pressure from TikTok is high and reels have to become a success. At least, this is the current situation.

Post Content Regularly at the same Time

While we spend a lot of time on the optimal times for social media posts, regularity is also an important factor. Here we are not talking about three posts a week, but posts or IGTV videos on the same day and at the same time.

Series formats are very well suited for this. Instagram has also published its own feature for series formats, with which you can structure IGTV videos and highlight them in your own Instagram account. But even without IGTV and continuous episodes, constant posting at defined times is recommended according to Instagram.

However, it is important to note that when and how content is consumed still depends on one’s own followers. In addition, due to the algorithm, content is consumed at a wide variety of times and not when it is published. Nevertheless, series formats are ideal because they not only remain better in the user’s memory, they also offer a variety of opportunities to communicate topics more deeply and intensively.

Conclusion: Use different Instagram Formats

Using different Instagram formats is part of a modern Instagram strategy. Creators and companies will always have a format that suits them particularly well. Be it related to the results, or also to the implementation. Nevertheless, it is very important to deal with different formats and to adopt new developments on Instagram.

Stories are a good example of this and have long since established themselves with companies. With Reels, the development will be similar. So deal with the format and produce reels that catch the attention of your target groups. Whether it’s one reel or four per week is secondary for now.

Source: Instagram

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