3 Social Media Marketing Trends in 2021

One of the most exciting years in terms of online shopping and marketing is coming to an end. So it’s time to look into the future and the new year. We show you 3 trends in social media marketing that will be relevant in 2021.

Social Media Marketing trends in 2021 includes Social Commerce, Social Messaging, and Micro Influencer.

1. Social Commerce

Probably the hottest topic this year is social commerce. Not least through Chinese platforms like TikTok, WeChat or Alibaba, it has been shown that social commerce is the future of shopping.

To stay competitive, companies should make smart investments in social commerce to reach their audience directly on the respective social platforms and increase their sales.

However, the potential of social commerce is not yet fully exploited by many brands, although social media platforms now offer tools along the customer journey:

Users can discover products on the platform, buy them directly (e.g., via the checkout function on Instagram Shopping), and then stay in touch with the company without having to switch platforms.

Instagram Social Commerce Shopping Checkout

More and more platforms are taking the step towards shopping platforms. This Corona year has shown that. Online shopping is replacing brick-and-mortar retail. Due to the simple, seamless customer experience from the discovery of a product to the purchase and subsequent customer support, it is only a matter of time before more and more companies invest in social commerce and profit from it.

However, along with the many benefits, there are also drawbacks to the one-stop solution on the part of social media platforms. This is because the power lies with the platforms and companies are becoming increasingly dependent on the providers. That is why it is important for companies to operate their own sales channels, such as online stores.

2. Social Messaging

Recently, communication between customers and companies has changed dramatically. Customer interaction has evolved from traditional call centers and emails to social media and messaging applications (e.g. WhatsApp).

Customers move online and expect the same from companies. Accordingly, customers expect, for example, a quick response from the company to their questions.

To meet customer expectations, brands will have to rely on a hybrid model of employees and AI-driven social chatbots. According to the report, even more AI chatbots will most likely be deployed in 2021 to instantly recognize and answer repetitive, frequently asked questions, regardless of the number, time of day, or language of customers.

WhatsApp already offers numerous features for businesses to easily connect with customers. Just recently, the messaging app introduced a shopping cart that allows customers to buy products directly in the app. Finally, the platform combines social messaging and social commerce.

2. Micro Influencer

Traffic, engagement and spending on social media increased during the COVID-19 pandemic. It is striking that companies, especially those with tight marketing budgets, are increasingly turning to micro influencers. The large impact of micro influencers relative to the budget used is a huge advantage for companies.

For example, Socialbakers’ data shows that more than 60 percent of all influencer collaborations in 2020 will involve influencers who have fewer than 50,000 fans.

This trend is likely to expand in 2021, as the value of “small” influencers relative to the low price is hugely attractive to companies.

Source: Socialbakers

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