TikTok hosts Ratatouille musical with Broadway’s biggest stars

TikTok launches an exceptional marketing event to support actors in heavy Corona COVID-19 time. Ratatouille: The TikTok Musical will air on January 01 and has some great Broadway talent on board.

TikTok host Ratatouille Musical to benefit artists in January 2021
Ratatouille: The TikTok Musical

Thousands of TikTok users, including musical theater professionals, are creating a Broadway adaptation of the animated Disney film about a rat with culinary ambitions.

The one-time performance will benefit the Actors Fund. Based on the 2007 Disney-Pixar film Ratatouille, the musical is being retold on the video platform. The creator’s composed songs based on the original film and rebuilt the showpiece by piece for the video platform.

Among the notable Broadway actors participating in the musical are Adam Lambert, Wayne Brady, Mary Testa, Priscilla Lopez, and more.

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Users create their own Ratatouille musical on TikTok

While theaters across the country are at a standstill because of the coronavirus, some actors and producers have launched an unusual promotion – a musical version of the animated film “Ratatouille” that plays in 60-second increments on the video platform.

Since last month, thousands of TikTok users, including many with Broadway experience, have been retelling the 2007 Disney-Pixar film about Remy the rat through their own songs, dances, makeup looks, sets, puppets and Playbill programs.

The result is a virtual and unique show. It has evolved organically on TikTok, where users have just one minute to grab people’s attention.

TikTok Community Contributes Content

The community is contributing content in form of short videos, such as creator Blake Rouse. His videos can also be seen in the musical on January first. See below the videos for “The Rat’s Way of Life” and “Ratatouille Tango“.

Click on the button to load the content from www.tiktok.com.

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Funds will be raised through ticket sales to benefit the Creators. TodayTix, the ticket seller for the show, tweeted that the Creators will be compensated and paid! Disney is not directly involved in the development but has apparently given its OK to the project. So has actor Patton Oswalt, the original voice of Remy.

This marketing stunt is the first of its kind and once again shows the amazing creativity of TikTok. Of course, the original idea came from the users themselves, but the video platform is fast and creative enough to turn it into something much bigger. And eventually, make the video platform even more famous.

We find it particularly refreshing that the video platform dares to try something new. This can only revive the competition between social networks. Hopefully, we will see more of these out of the box marketing actions in the future.

Source: The Verge

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