Twitter Fleets: Tweets that disappear after 24 hours

Twitter introduces fleets. Its own stories format.

After months of testing in select markets, Twitter confirmed the global rollout of a new Stories-like feature called Fleets – a new way to share content on social. Following in the footsteps of many of Instagram Stories’ top features, all users will be able to post ephemeral content on the social network for the first time.

What are Twitter Fleets?

The Stories format has proven to be very popular, since Snapchat first launched it in 2011, it has been adapted on Instagram, Facebook, and LinkedIn. Twitter’s announcement states, “Today we’re launching Fleets so everyone can easily join the conversation in a new way – with fleeting thoughts.

The announcement goes on to explain that Fleets will give users a place to share casual, everyday thoughts without emphasizing the permanence of those thoughts.

What makes Fleets different from regular tweets?

Unlike regular Tweets, Fleets disappear after 24 hours and cannot be re-tweeted and re-published. Reactions to tweets, photos or various background and text options can be added to Fleets. In addition, fleets can also be replied to and reacted to by sending a direct message or emoji to the creator.

There are also plans to introduce stickers and live broadcasts for the new feature in the future. A user’s fleets will appear at the top of their homepage, and will be displayed to any user who has access to their profile interface.


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How are Twitter Fleets shared?

Fleets are currently being rolled out across all markets. To create this new content format, first tap the “+” button that appears at the top of the Fleets feed (similar to Instagram Stories). From here, you can enter up to 280 characters of text or add photos, GIFs, or videos.

Once you click “Post,” your Fleets will appear in an Instagram Stories-like feed at the top of users’ feeds. To share a tweet in a Fleets, you need to click the “Share” icon at the bottom of the tweet and then click “Share in Fleets.” We expect that the reactions will make the new feature on tweets a great social trend to share news and start conversations. So now is the time to give your Twitter strategy a boost!

What do Fleets mean for businesses?

It’s clear from Twitter’s announcement that their hope for Fleets is to attract more users to the platform – especially those who aren’t as comfortable sharing regular (permanent) tweets. That could be the case, but it really depends on how many people adopt the feature (and how often they use it). For example, while Instagram Stories was an almost instant success, Facebook Stories has been slower to gain traction.

Since the new feature was only tested in select markets like Brazil before their global rollout, it’s difficult to say how they will fare. So it remains exciting to see how Twitter’s new feature does in Germany. We will stay on the ball and inform you as soon as there are first use cases for Twitter Fleets.

Source: Twitter

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