WhatsApp’s new shopping cart aims to simplify in-app shopping

WhatsApp is trying to gain more merchants with its new shopping cart feature and encourage a large portion of its 2 billion users to shop.

WhatsApp introduces a new feature – the shopping cart. With the feature, users are able to order multiple items from companies with a single message. It works in connection with the messaging service’s existing catalog feature. Now, while browsing a company’s goods, users can add multiple items to their cart and send the entire order in a single message. This further simplifies the ordering process on the messaging service. The feature will be available globally from 08.12.2020.

WhatsApp users can add multiple items to cart and buy them

Shopping carts are designed to make it easier for consumers to purchase multiple items from one company and allow merchants to better track and manage order requests. The instant messaging service said there has already been initial positive response from businesses to the new feature.

On WhatsApp, users will now see the option to add items to their cart. When they are done, they can send the order request as a message to the business.

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Shopping may not be the first thing that comes to mind when you think of WhatsApp. But through transformational processes, the messaging app is increasingly involved in the relationship between businesses and customers.

More than 175 million people used the service to be in contact with companies on a daily basis. And so it is only the logical next step for Facebook to continue to respond to this customer relationship through shopping opportunities.

WhatsApp becomes the interface between customers and companies

The popularity of the messaging service as a shopping service has led the company to recently announce that it will invest in new business features. These include offering hosting services for businesses to manage their WhatsApp messages and expanding the ability for customers to make purchases directly from a chat. Back in November, the instant messaging service introduced the Shopping button.

For WhatsApp, retail success is critical. Despite its gigantic reach, it currently makes little to no money. The messaging app is available to users for free and also remains free of advertising. But at least in emerging markets like India, where e-commerce is still in its infancy, the messaging service could become a serious challenger to giants like Amazon. The development of social media platforms towards social commerce is something we have been seeing more and more recently, for example with Instagram.

Source: WhatsApp

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