More Visibility for Videos with YouTube Hashtags

YouTube hashtags have been around for some time. Companies and creators can use hashtags to increase the visibility of their videos. With the new hashtag pages, there is now again a better overview of used hashtags.

The hashtag pages are interesting from various points of view. For example, for research and competitive analysis. But first, some information about hashtags in general. How do hashtags work on the leading video platform?

Twitter has made hashtags what they are today. On Instagram, hashtags are also an elementary component and TikTok hashtags also have a high value. Accordingly, they will also provide more reach on YouTube.

Hashtags can be used in two ways, giving both YouTubers and businesses more options than on Twitter, for example. If hashtags are placed in the title, they are linked and are recognized by YouTube. This offers advantages for search, but also provides subscribers with an additional bounce option. There aren’t exactly a few of those on the video platform, after all.

The second option for using hashtags may be better on a case-by-case basis, as the title really just remains the title and doesn’t serve as a link to related videos. YouTube pulls the first three hashtags from the video description and displays them above the video. So you should think carefully about which hashtags to choose for the first three positions.

The principle is otherwise identical to hashtags in other social networks and always works in two directions. Via hashtags people find your YouTube videos and via the hashtags above your video, they get to other videos. The advantages should outweigh the disadvantages.

YouTube Hashtags enable more visibility for videos.

YouTube does not need to explain the new representation of its hashtags. The way it works is well known. It is already a gigantic search engine and has content on every imaginable topic. The more prominent display could increase dwell time and the number of videos played. However, it could also cause people to bounce more quickly for some videos, as clicking on hashtags is learned.

If you use your brand hashtags, hashtags to a channel, or hashtags to a series, then people can find related content directly through the hashtag. So, just like on Instagram, the hashtags are useful for drawing people’s attention to more of your own content. Influencer marketing campaigns on YouTube also have positive side effects. Most campaigns have a hashtag. YouTube hashtags can now be used to easily link to all other content in the campaign and the content of the creators involved can be found directly under a hashtag.

Different Search Results on YouTube

If you used to use YouTube search, the number of search results was always displayed. For some time, however, this information is no longer available on YouTube. So, shortly after the introduction of hashtags, there were two types of search results. Once to the search term and once to the hashtags.

Videos that are in the YTTrends do not contain hashtags. Instead of hashtags, the position in YouTube Trends is displayed and linked to the trends feed. This is a bit of a shame, as the content on currently hot videos and topics, in particular, contains a lot of helpful information.

If you always use the same hashtag for your own content, then hashtag pages are an alternative to playlists. For example, if a video series always has a specific hashtag, other companies and creators are unlikely to use the same hashtag. If people then click on the hashtag, they land as usual on the hashtag page, which contains all the videos in the same way as a playlist.

Too Many Hashtags are Ignored by YouTube

Like Instagram, YouTube has defined a maximum number of hashtags. However, the handling of hashtag spam is more rigorous than on Instagram. If more than 15 hashtags are used on YouTube, all of them are no longer active and are ignored by the video platform. It even reserves the right to block videos based solely on the number of hashtags used. So spammers should have a harder time than on other platforms.

Furthermore, the video platform does not like it when misleading hashtags are used. This refers to hashtags that have nothing to do with the content of the video. We are curious to see how YouTube wants to implement this. If you follow hashtags on Instagram, you will always find content that has nothing to do with the hashtag. Or only very remotely.

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